Nokia: Integrating Risk into Corporate Strategy

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Case Details:

Case Code : BSTA038
Case Length : 16 Pages
Period : 1865 - 2004
Organization : Nokia
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Communications

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Nokia was founded in 1865 when engineer Fredrik Idestam established a mill to manufacture pulp and paper on the Nokia River in Finland. Although Nokia flourished within Finland, the company was not well known to the rest of the world...

Nokia's Business

Nokia had two main business lines, mobile phones (wireless voice and data devices for personal, business, and entertainment uses) and networks (wireless switching and transmission equipment used by carriers)...

Uncertainties Affecting Nokia

Technology Risks
Changes in the mobile communications industry required Nokia to develop complex, changing technologies to use in various businesses, some of which were new to the company. Nokia might fail to develop these technologies or commercialize them as new advanced products and solutions that met the demands of the market...

The Road Ahead

Historically, Nokia's principal competitors had been other mobile communications companies such as Ericsson, Motorola, Nortel, Samsung and Siemens. However, as it entered new businesses, Nokia encountered new players, particularly in Multimedia and Enterprise Solutions...

Exhibits

Exhibit I: Nokia - Key Numbers
Exhibit II: Nokia - New Organizational Structure
Exhibit III: Nokia - VaR Figures (One-week Horizon and 95% Confidence Level)
Exhibit IV: Nokia - Interest Rate Risk VaR (One-week Horizon and 95% Confidence Level)

Exhibit V: Nokia - Equity Investment Risk VaR (One-week Horizon and 95%
Confidence level)
Exhibit VI: Nokia - Losing Market share

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